Craftsmanship Campaign
The Windsor Icon
Windsor Campaign
The Windsor campaign was a fully integrated product launch spanning digital, social, retail and web. Working as part of the creative team, I helped bring the campaign to life by leading key creative assets and ensuring a consistent visual identity and customer experience across every touchpoint.
My role included:
Leading the creative concept and delivery of the campaign launch video.
Producing the initial social-first video edits for launch.
Designing the Windsor campaign logo and visual identity.
Creating the hero campaign photography used across the website, social media and in-store POS.
Supporting the design and creative direction of the campaign landing page.
Ensuring campaign imagery, copy and branding remained consistent across all customer touchpoints.
