SS27 Wholesale workbook Creative Direction Photography | Brand Design

The Fairfax & Favor Wholesale Workbook is the brand's primary sales tool, created to showcase each seasonal collection to retail partners. Combining editorial storytelling, product information and campaign imagery, the workbook supports the wholesale buying journey while delivering a premium, consistent brand experience across every page.

My role included:

Creative direction & artwork | Editorial & publication design | Campaign storytelling & copywriting | Product launch integration | Stakeholder feedback & amends | Print production & artwork | Cross-functional collaboration with marketing, product and print teams