Fairfax & Favor – Spring Campaign Visual

Fairfax & Favor – Spring Campaign Visual Overview This project was created as part of a Bank Holiday campaign for Fairfax & Favor, designed to roll out across email marketing, paid social ads, and organic social media. The objective was to produce a premium, lifestyle-led visual that communicated a clear promotional message while staying true to the brand’s refined aesthetic. My Role Photography (Shot the image) Retouching & Post-Production Final asset delivery for multi-channel use Creative Approach The concept focused on a clean, elevated spring aesthetic. A soft, neutral colour palette was used to create warmth and consistency with the brand, while allowing the sky blue cap to act as the hero product. Styling elements—folded garments, leather accessories, and subtle textures—were carefully layered to reflect the Fairfax & Favor lifestyle and craftsmanship.