Aesop Palm Emporium Concept Creation & Branding Design

I have created a conceptual indoor botanical retailer that gives millennial consumers the opportunity to experience, shop and socialise all in one destination store.

Palm Emporium will act as a brand extension for Aesop

as they are a brand highly invested in the effectiveness of botanical ingredients. The research for this campaign was heavily led by demographic consumers feedback, market statistics, social trends and the health and wellness benefits of indoor plants.

I have designed and curated the in-store visuals for Palm Emporium along with an array of promotional techniques and material, social media strategies and marketing devices to excel the campaign to press, media and targeted consumer outreach.